Leader.
A presence that leads the line.
The work covered the full visual identity.
Client
Leader
Services
Visual identity
Industry
Saudi company
Date
2023
The approach
Leadership measured in clarity.
Leader is a multi-activity Saudi company. We built a confident, flexible identity — a simple mark that holds across every application, a colour and type system that scales with the company, and a visual language that says leadership without noise.
Deliverables
- Logotype
- Identity system
- Brand guidelines
- Stationery & print
- Presentation templates
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