Talga.
A coffee named for a tree everyone knows.
The work covered the visual identity and packaging.
Client
Talga
Services
Identity & packaging
Industry
Specialty coffee
Date
2023
The approach
The Talga tree, in every bag.
Talga is a specialty coffee named after a well-known tree of the same name. We took the tree's shade and branches and turned them into a warm mark — an Arabic script that grows like a limb, and colours drawn from bark and earth. A bag that tells the story of the name before it is opened.
Deliverables
- Logotype
- Identity system
- Coffee-bag design
- Custom Arabic lettering
- Social presence
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