AL-GHARBI.
A spice merchant with a face you trust.
The work included designing the logo and visual identity for the project.
Client
Al-Gharbi Spices
Services
Visual identity
Industry
Identity
Date
2022
The approach
The pack tells the story before it opens.
A spice house lives on character — the man behind the sack. We illustrated a moustachioed Najdi merchant cradling his goods, set him inside a deep crimson cartouche, and let his glance do the selling. The illustration carries warmth; the framing carries authority. On a jar, on a sack, on a shop sign — the face is the brand.
Deliverables
- Character illustration + brand mark
- Bilingual logotype (Arabic + English)
- Packaging system across jar / pouch / sack
- In-store signage & banners
- Social media launch templates
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