Aronati.
Five stars, with Saudi hospitality.
The work covered the full visual identity.
Client
Aronati
Services
Visual identity
Industry
Luxury hospitality
Date
2022
The approach
Luxury said in a whisper.
Aronati is a Saudi five-star hotel. We built an identity that whispers luxury rather than shouting it — fine elegant letterforms, restrained gold, and details that appear on the key, the towel and the menu with one calm voice. Saudi hospitality in a world-class dress.
Deliverables
- Logotype
- Identity system
- Printed guest experience
- Wayfinding
- Brand guidelines
Looking for an identity that fits your name?
