KARMELLO.
A line that loops the bean.
The work included writing, designing, and scheduling social media posts.
Client
Karmello
Services
Content & identity
Industry
Social
Date
2024
The approach
Gold on deep brown.
A chocolatier sells gesture as much as flavour. We drew the K as a single continuous line that curls back on itself — the loop holds a small black dot, the cocoa bean inside the shell. The wordmark is set in a classical book serif, "Chocolatier" in italic underneath, like the line on a calling card. Black ink, ivory paper, copper foil.
Deliverables
- Calligraphic mark + serif wordmark
- Truffle-box & bar packaging
- Ribbon, sticker & wax seal
- Tasting menu & gift-card system
- Patisserie window signage
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