direct.
No detour.
The work included writing, designing, and scheduling social media posts.
Client
Direct App
Services
Content & identity
Industry
Social
Date
2023
The approach
Electric blue as the brand's voice.
direct is an on-demand delivery app named for what it does — the shortest possible line between order and door. We set the wordmark in confident lower-case Latin paired with the Arabic "دايركت", and flanked it with a hexagonal green badge — a parcel shape, or the lid of a tracking pin. The palette is honest avocado green and chalk white. Icons stay as simple line work that survives a 16-pixel app launcher just as well as the side panel of a delivery van.
Deliverables
- App icon + bilingual wordmark
- Onboarding screens + UI kit
- Courier uniform + helmet decal
- Vehicle livery
- Launch ads + social templates
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