Al-Sadu.
A craft that wove a peninsula.
The work covered the company's full visual identity.
Client
Al-Sadu
Services
Visual identity
Industry
Saudi company
Date
2022
The approach
Al-Sadu, in a contemporary tongue.
Al-Sadu is a Saudi company drawing on the heritage of Sadu weaving. We took the geometry of the thread and turned it into a modern visual system — a pattern lifted from the loom, a colour from Najd sand, and letterforms that stand with pride. An identity that ties an old craft to a forward-looking company.
Deliverables
- Logotype & identity
- Modern Sadu pattern
- Brand guidelines
- Stationery & print
- Presentation templates
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