12P.
One number, one unforgettable mark.
The work covered the visual identity and packaging.
Client
12P
Services
Identity & packaging
Industry
Specialty coffee
Date
2023
The approach
1, 2 and P, fused into one mark.
12P is a specialty coffee built around its number. We merged the 1, the 2 and the letter P into a single tight emblem that reads at once as a number and as a logo. An iconic mark that stands alone on the bag and sticks from the first glance.
Deliverables
- The 12P emblem
- Identity system
- Coffee-bag design
- Typographic system
- Social presence
Looking for an identity that fits your name?
